97PK
🏏 Our Story & Mission

About 97pk — Built for Pakistan, Powered by Passion for the Game

97pk is more than an online gaming platform. It is a brand that was built with one specific market in mind: Pakistan. From the moment we started designing the platform, every decision — from the payment methods we support, to the sports we cover, to the language we use — was made with Pakistani players at the centre of it. We are proud to be the home of cricket betting, PSL odds, live casino, and much more for players across Karachi, Lahore, Islamabad, Faisalabad, and everywhere in between.

97pk
PKR Native Currency
24/7 Platform Access
6+ Game Categories
21+ Age Requirement

The 97pk Story

97pk was founded on a simple observation: Pakistani cricket fans have always been among the most passionate in the world, yet the online platforms available to them were built for other markets and felt like a poor fit — wrong currency, wrong payment methods, wrong sports focus, wrong language tone.

The team behind 97pk set out to change that. We wanted to build a platform where a cricket fan in Lahore could place a PSL match bet in under two minutes, fund their account via JazzCash without any awkward currency conversions, and withdraw their winnings straight back to their EasyPaisa wallet before the post-match analysis was finished on television. That vision shaped every technical and product decision we made in our early days, and it continues to shape what we build today.

"Pakistan has over 130 million internet users and one of the most cricket-obsessed populations on the planet. 97pk exists to serve them properly — not as an afterthought, but as the primary audience."

Beyond cricket, 97pk has grown into a full-spectrum gaming destination. Our live casino section runs baccarat, roulette, blackjack, and game show tables around the clock, staffed by professional dealers and streamed in high definition. Our slots library covers 600+ titles from leading international software providers, with PKR bets starting at Rs 10 per spin — making it genuinely accessible for players at every bankroll level. We have also built out a colour game section and a lottery product specifically because these formats resonate strongly with the Pakistani mobile gaming audience.

Throughout our growth, two things have never changed. First, our commitment to operating under internationally recognised gaming standards — we take responsible gaming, player protection, and fair play seriously, not because we have to, but because we believe it is the only sustainable way to build a platform that Pakistani players can trust long term. Second, our focus on localisation — 97pk is not a translated version of something designed elsewhere. It was built for Pakistan from the ground up, and that difference is felt in every corner of the platform.

We continue to expand our offering, improve our technology, and deepen our presence in the Pakistani market. Whether you are a seasoned cricket bettor who has been following PSL since its first season, a Faisalabad-based slots player who discovered us through a friend, or a Karachi-based card game enthusiast stepping into live casino for the first time — 97pk was built with you in mind.

Our Journey

The Beginning
Platform Concept & Research

The 97pk founding team began researching the Pakistani online gaming market in depth — interviewing players in Karachi, Lahore, and Islamabad to understand exactly what was missing from existing platforms.

Early Development
PKR Wallet & Local Payments

We integrated JazzCash and EasyPaisa as primary deposit and withdrawal channels before launch — a deliberate first step that signalled our commitment to building for Pakistan rather than retrofitting a generic platform.

Cricket First
Cricket Betting & PSL Odds Launch

97pk went live with a cricket-first sportsbook covering PSL fixtures, international T20s, and Test matches. Real-time odds, live in-play betting, and a clean mobile interface made it an immediate favourite among Pakistani cricket bettors.

Platform Expansion
Live Casino, Slots & Color Game

Building on the cricket betting foundation, 97pk expanded into live casino tables, a 600+ title slots library, colour game, and lottery — creating a complete gaming destination for Pakistani players without having to visit multiple sites.

Today & Beyond
Continuous Growth for Pakistan

97pk continues to invest in platform speed, mobile experience, responsible gaming tools, and expanded banking options — all guided by feedback from our Pakistani player community.

What Makes 97pk Different

Six reasons Pakistani players choose 97pk over every other online gaming platform available to them.

Cricket & PSL at the Core

97pk was built around cricket betting from day one. PSL odds, international T20s, Test matches, and live in-play betting — all in PKR, all optimised for the Pakistani fan who knows exactly what they are looking for before they even log in.

JazzCash & EasyPaisa Native

Not bolted on as an afterthought — JazzCash and EasyPaisa are primary payment methods on 97pk, treated with the same priority as any bank transfer. Deposit and withdraw in PKR with no currency conversion and no hidden fees eating into your balance.

Security You Can Trust

256-bit SSL encryption protects every session on 97pk. SMS-based two-factor verification guards your PKR wallet. Our security architecture is built to the same standard used by major Pakistani financial institutions like HBL and UBL.

Complete Gaming Destination

Cricket betting, live casino, 600+ slots, colour game, and lottery — all under one roof. Pakistani players do not need separate accounts on separate sites. Everything 97pk offers is accessible from a single login with a single PKR wallet.

Mobile-First Performance

97pk is fully browser-based with no app download required. The platform is engineered to load fast on mid-range Android handsets across Pakistani 4G networks. Whether you are in Rawalpindi or Multan, the experience is smooth and responsive.

Responsible Gaming Built In

97pk provides deposit limits, session time controls, self-exclusion tools, and a dedicated responsible gaming section. We believe player wellbeing and long-term platform trust are inseparable — responsible gaming is not a checkbox for us, it is a core value.

Our Core Values

Every decision made at 97pk — from the odds we offer on a PSL fixture to the way we handle a withdrawal request — is guided by a consistent set of values that were established when the platform was first conceived and have not changed since.

These values are not a marketing exercise. They are the internal compass that our team uses when evaluating new features, resolving player issues, and deciding what kind of platform 97pk should be as it grows. Pakistani players deserve a platform they can hold accountable, and these values are what we hold ourselves accountable to.

21+ Platform. 97pk is strictly for adults aged 21 and above. We enforce age verification as a non-negotiable condition of account registration. If you are under 21, please do not register. Visit our Responsible Gaming page for full player protection information.

Pakistan First

Every product feature, every payment integration, every piece of content on 97pk is evaluated through the lens of whether it serves Pakistani players well. This market-first focus is what separates 97pk from globally generic platforms that treat Pakistan as a secondary consideration.

Fairness & Transparency

97pk operates under internationally recognised gaming standards. Our odds are competitive, our terms are written in plain English, and our bonus conditions are stated clearly upfront. We do not bury unfavourable terms in footnotes — Pakistani players deserve to know exactly what they are agreeing to.

Player Wellbeing

Responsible gaming tools are built directly into the 97pk platform — not hidden in an obscure settings menu. Deposit limits, cool-off periods, and self-exclusion are accessible from your main account dashboard at any time. We actively encourage players to use them.

Speed & Reliability

A platform that crashes during a live PSL chase is worse than no platform at all. 97pk invests heavily in infrastructure reliability, fast page loads, and stable real-time data feeds so that your cricket betting experience is never interrupted at the critical moment.

Genuine Support

97pk's support team is available 24/7 via live chat. We resolve deposit queries, withdrawal questions, and account issues promptly — because a player who is waiting on a stuck JazzCash transaction is not having a good experience, and that is our problem to fix, not theirs to tolerate.

Banking & Payments — Built for Pakistan

97pk supports all major Pakistani payment methods for deposits and withdrawals in PKR — no foreign currency conversion required.

JazzCash EasyPaisa HBL UBL Meezan Bank Raast 1LINK

Ready to Join 97pk?

Pakistan's home for cricket betting, PSL odds, live casino, slots, and more — all in PKR. Create your account in under two minutes and start playing today. 21+ only. Please play responsibly.

Create Your 97pk Account Explore Cricket Betting