Six ways 97pk puts Pakistani players in control of their personal information and keeps their data secure.
Every session on 97pk is protected by 256-bit SSL/TLS encryption. Data transmitted between your device and our servers — including account credentials, PKR transaction details, and personal identifiers — is encrypted in transit at all times.
97pk collects only the personal data that is genuinely necessary to operate your account, process PKR transactions, verify your identity, and comply with our responsible gaming and anti-money laundering obligations. We do not collect data for its own sake.
97pk does not sell, rent, or trade your personal data to third-party marketers, advertisers, or data brokers under any circumstances. Your information is used solely to operate, improve, and secure the 97pk platform for you and other Pakistani players.
Registered 97pk users have the right to access their personal data, request corrections, ask for deletion, and object to certain processing activities. These rights can be exercised at any time by contacting our support team or via your account settings.
97pk does not retain personal data indefinitely. Account data is held for the duration of your active account plus a defined post-closure period required by our compliance obligations. Anonymised analytics data may be retained longer but cannot be traced back to you.
In the unlikely event of a data security incident that affects your personal information, 97pk will notify affected users promptly and take all necessary remedial action. Transparency in how we handle security incidents is part of our commitment to Pakistani players.
Important: This Privacy Policy forms part of your agreement with 97pk and should be read alongside our Terms & Conditions. By registering an account or continuing to use the 97pk platform, you acknowledge that you have read and understood this policy.
97pk ("we", "us", "our") operates the online gaming platform accessible at 97pk.bet, offering cricket betting, PSL wagering, live casino, slots, lottery, and colour games to English-speaking players across Pakistan. As a platform that handles financial transactions and personal account data for Pakistani users, 97pk takes its data protection responsibilities seriously.
This Privacy Policy sets out, in clear and accessible language, our practices regarding the personal data of all individuals who visit, register on, or otherwise interact with the 97pk platform. "Personal data" means any information that can identify you directly or indirectly — such as your name, CNIC number, mobile number, email address, or IP address.
If you have questions about this policy or wish to exercise any of your data rights, please contact us at the details provided in Section 13. We are committed to responding to all privacy enquiries from our Pakistani player base within a reasonable timeframe.
97pk collects personal data through different channels and for different purposes. The categories of data we may collect include:
When you create a 97pk account, we collect the information you provide directly, including:
As part of our Know Your Customer process, we may request and retain copies of:
Every deposit, withdrawal, bet placement, and bonus redemption generates a transaction record associated with your account. This includes PKR amounts, timestamps, payment method details (masked where applicable), game titles, odds, and outcomes.
When you access 97pk, our servers and analytics systems automatically collect certain technical information, including:
If you contact 97pk via live chat, email, or any support channel, we retain records of those communications, including the content of messages and any attachments, for quality assurance, dispute resolution, and training purposes.
97pk does not collect sensitive personal data such as racial or ethnic origin, religious beliefs, political opinions, health data, or biometric data beyond what is strictly required for identity verification in accordance with our KYC obligations.
97pk uses the personal data we collect for the following purposes:
| Purpose | Data Used |
|---|---|
| Account creation and management | Registration data, device data |
| Identity verification and KYC compliance | KYC documents, registration data |
| Processing PKR deposits and withdrawals | Transaction data, KYC data |
| Delivering cricket betting, casino, and gaming services | Transaction data, account data |
| Fraud prevention and anti-money laundering monitoring | Transaction data, technical data, KYC data |
| Responsible gaming monitoring and intervention | Transaction data, account activity data |
| Customer support and dispute resolution | Communications data, account data |
| Platform security and abuse prevention | Technical data, device data |
| Sending service notifications and account alerts | Email address, mobile number |
| Improving platform performance and user experience | Anonymised technical and behavioural data |
97pk does not use your personal data for automated decision-making that produces significant legal effects without human oversight. Where automated screening tools are used (for example, in fraud detection), decisions that materially affect your account are reviewed by a member of our compliance team before action is taken.
97pk processes your personal data on the following legal grounds:
97pk shares personal data with carefully selected third-party service providers who assist us in operating the platform. These include identity verification providers, payment processors (such as those facilitating JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, and 1LINK transactions), cloud hosting providers, and customer support software vendors. All such providers are contractually bound to process your data only on 97pk's instructions and to maintain appropriate security standards.
97pk may disclose personal data to regulatory bodies, law enforcement agencies, or courts where required to do so by applicable law, a valid legal order, or where we have a good-faith belief that disclosure is necessary to prevent fraud, money laundering, or other illegal activity. We will notify affected users of such disclosures where legally permitted to do so.
In the event that 97pk undergoes a merger, acquisition, or sale of all or a substantial part of its assets, your personal data may be transferred to the acquiring entity as part of that transaction. We will notify registered users of any such transfer and the applicable privacy terms before it takes effect.
No Data Sales: 97pk does not sell, rent, or otherwise commercialise your personal data to third-party marketers, data brokers, or advertising networks. This prohibition applies without exception and regardless of any commercial arrangement with third parties.
Cookies are small text files placed on your device by a website when you visit it. 97pk uses cookies and similar tracking technologies (such as local storage and session tokens) to operate the platform correctly, remember your preferences, and analyse how Pakistani players interact with our services.
You can control non-essential cookies through your browser settings. Disabling strictly necessary cookies will impair your ability to use the 97pk platform. 97pk does not use third-party advertising or retargeting cookies.
97pk implements a layered approach to data security designed to protect your personal information against unauthorised access, accidental loss, alteration, or disclosure. Our security measures include:
While 97pk employs industry-standard security practices, no online platform can guarantee absolute security. You are responsible for keeping your own login credentials confidential and for notifying 97pk immediately if you suspect unauthorised access to your account.
97pk retains personal data for as long as is necessary to fulfil the purposes outlined in this Privacy Policy, subject to the following principles:
Once the applicable retention period expires, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with any individual.
As a 97pk user, you hold the following rights in respect of your personal data. To exercise any of these rights, contact us at the details in Section 13. We will respond within 30 days of receiving a valid request.
Request a copy of the personal data 97pk holds about you and information about how it is being used.
Request correction of any inaccurate or incomplete personal data held in your 97pk account.
Request deletion of your personal data where it is no longer needed or where you withdraw consent, subject to our legal retention obligations.
Request that 97pk restricts processing of your data in certain circumstances, such as while a data accuracy dispute is being resolved.
Receive a copy of your personal data in a structured, machine-readable format where processing is based on your consent or a contract.
Object to processing based on legitimate interests, including any profiling carried out for fraud prevention or platform analytics purposes.
Some rights are subject to limitations. For example, we cannot delete data that we are legally required to retain under anti-money laundering regulations. Where a right cannot be exercised in full, we will explain the reason clearly in our response.
The 97pk platform is strictly intended for adults aged 21 and above. We do not knowingly collect personal data from individuals under the age of 21. If you are under 21, you must not register an account or attempt to use any 97pk service.
If 97pk becomes aware that personal data has been collected from a person under 21, we will immediately suspend the relevant account, delete the associated data, and — where required — report the matter in accordance with our responsible gaming obligations. If you are a parent or guardian and believe that a minor has registered on 97pk, please contact us immediately at the details in Section 13.
21+ Only. Online gaming is strictly for adults. 97pk uses age verification procedures during registration and reserves the right to request CNIC verification at any time to enforce this requirement.
The 97pk platform may contain references to third-party game providers and payment processors whose services are integrated into the platform. These third parties operate under their own privacy policies and data processing terms. 97pk is not responsible for the privacy practices of third-party game software providers or payment gateway operators, though we do contractually require all such partners to maintain appropriate data protection standards.
97pk does not link to external websites for advertising or referral purposes. Any integration of third-party services within the 97pk platform is for operational purposes only and is governed by data processing agreements that restrict those parties from using your data for their own independent purposes.
97pk reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable regulations, or the services we offer to Pakistani players. When material changes are made, we will notify registered users via email or a prominent notice on the platform prior to the changes taking effect.
The "Effective Date" at the top of this policy indicates when the current version was last revised. We encourage you to review this page periodically. Your continued use of the 97pk platform following publication of an updated Privacy Policy constitutes your acceptance of the revised terms.
If you have any questions about this Privacy Policy, wish to exercise a data right, or want to raise a privacy concern, please contact the 97pk data team through our live chat support available on the platform, or by email. All privacy enquiries will be acknowledged within 48 hours and resolved within 30 calendar days where possible.
Contact email: [email protected]
For information about how we handle responsible gaming data and self-exclusion records, please also review our Responsible Gaming page. For your full contractual rights and obligations as a 97pk user, refer to our Terms & Conditions.